Amazan Agro launches "Pureline" brand of Mustard oil

Swastika Mukherjee, the haute face of tollywood launched the "Pureline" brand of Mustard oil in Kolakata. The product has been developed by adopting Kachi Ghani, century old traditional process to create a unique combination of purity, aroma and taste through retention of natural ingredients to address the growing consumer focus on health and wellness. The technology helps control the pungency, viscosity and frothing while cooking, in such a manner that oil does not lose its natural nutrients. The quality mustard seeds will be outsourced from Jaipur, Alwar and Bharatpur and the edible oil will be produced at a plant in Jaipur. Pureline is the first foray of Amazan Agro Products Ltd in the edible oil brand, which is a part of Rs 500 cr Amazan Group.